„Business”

Music Video for Tencent

Song promoting the new PUBG in-game character Emilia.
A cosplay music video made for the Chinese game dev giant - Tencent. The song "Business" was performed by me and it promoted Emilia's character in the game. It’s the only music collaboration with an independent artist Tencent did that was intended to promote Emilia in collaboration.
  • Client
  • Tencent
  • Project Objective
  • New character “Emilia” promotional campaign
  • Scope
  • Song production, music video production, acting, cosplay
  • Reach
  • Over 140,000 views on YouTube and 2 million views on twitch
YOUTUBE: Wonder x BPUG
  • About the project
  • This collaboration was facilitated by Viral Nation influencer agency. Aside from recording the song, producing the audio, and the music video, I was also responsible for promoting the project through social media. As part of this particular project, I directed the video, created the cosplay and selected the right location to match the character's vibe, along with editing and post-production. Putting together a song like "Business" was a real challenge - it combines a pop sound with rap and R'n'B influences, which was great fun!

Business

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